Virtual Private Network(VPN)nhelps you to create safe browsing activity over internet by safe guarding your browsing activity from snoopers available on Public and Wi-Fi networks.
Digital marketers use VPN to to improve their marketing in following ways
VPN uses in Social Media Marketing
VPN plays an significant role in making online marketers social media marketing safe and better, Hackers may try to steal your social media personal information about you or your clients but with a VPN connection you get an higher level of security, with VPN advanced encryption hackers won’t be able to steal your information.
With a VPN connection you can easily do target marketing, To target audience in some other country you can use VPN service to connect to server in that region and easily track interest of your audience and develop a social marketing strategy according to it.
Boost local SEO
Google shows different search results based on your Location.
With VPN connection you can easily get Local data , using VPN you can easily target your target audience and know about your ranking and your competitor ranking in that region, VPN connects to the server of your target country and makes google believe that you are actually based in that country.
Monitor Competitors activity
Online marketer has to always keep eye on competitors activities
VPN allows you to spy on your competitor, your competitor won’t even know that you are looking at their websites ,it will appear to him that you are connected to some internet protocol address of some other country.
when you use VPN of some other country the copywriting , banner, the target audience sentiments all changes as you target the audience is changed.
Spy on Ads
Ads are displayed as per the users location.
With VPN you can spy on your competitors ads in different countries
Build backlinks without getting Blocked
Any restriction on the internet can be cleared using VPN.
when you try to acquire backlinks by commenting on your competitors website/pages you may find that they may block you, now by changing the IP address you can still comment on your competitor website even if they have blocked you and this can be easily achieved through VPN
Avoid Bandwidth and data Throttling
Bandwidth throttling is the slowing of internet available bandwidth which is done purposefully by your network operator or ISP, with bandwidth throttling your internet speed slows down at particular times of the day it may be due to network congestion some financial angle involved or any other reason.
By using VPN instead of going through a third party ISP your traffic passed through a less congested private network so you won’t face bandwidth throttling problem as your ISP can’t control your internet speed.
Anonymous downloading
Using VPN you can download softwares ,tools without you being traced.
mostly Torrrent is used for downloading softwares and tools, Torrent monitors your activities, they gather your information which can then be sold to your competitors ,now by using Torrent through a Reputed VPN provider you can save your important data to fall into wrong hands.
protection from malware/viruses
Some VPN has an inbuilt ad and malware blocker ,so while surfing on net through different websites your system wont be affected with virus and malwares.
Foreign Purchase
Some companies run Geo-specific(Location specific) promotions depending on countries festivals and occasions, with VPN you can easily get access to these Promotions and avail the available discounts and promotions.