There are three types of SEO
- On Page SEO
- OFF Page SEO
- Technical SEO
Technical SEO is a certain type of Data structure that helps search engine to understand a website in a simpler form.
Schema Markup is a part of Technical SEO that that defines the category of your website
What is Schema Markup
Schema is mainly used to provide extra information to Search Engine
Website is in 2 structure, the one we see is the Visual structure and the other is in HTML form which is based on coding.
Coding Bots of search engine could not read some important information and that surely effect the website performance, This is the reason why schema is added so that Bots gets information in a simpler form.
Schema can be added to individual articles or can be added for an website as an whole.
Effect of Schema on Website
As Schema helps search engine to understand the website in simpler form as a result it helps to increase the traffic on website thus resulting in an improved ranking for the website on search engines
Types of Schema
Person schema
Person schema is focused on a specific individual, it include personal information of an individual like his birth date ,birth place , height ,weight ,spouse ,children ,parents ,education and awards etc
If an article is written on any famous personality than adding a person schema is a must, this will surely helps to increase traffic on the website
Product Schema
Product schema as the name clarifies is an schema added for an product website ,this schema is a must for online shopping website because it gives the visitor some extra information of the product without them visiting the website and going through the content.
Article Schema
Article Schema can also be termed as an Normal Schema because it don’t show any extra information ,its just like any other search but clearly tells about the article searched , but during a search viewer knows about the site without even opening it.
Video Schema
If you have included a video in your website then you should add Video schema to your website
Video schema helps website to easiy understand the video in your website which make it easier for them to crawl and index the video present in the website.
As soon as someone search for an topic and if the website is with video schema about that topic ,the video shows up in search result ,so it clearly helps to bring traffic to your website
Review schema
If your website is with a review based post you can add review schema to your website
Normal trend nowaday is that people read reviews of the product or service they wish to purchase and then make decisions without bothering to read detailed explanation of the product thus saving there time and efforts.
so adding review schema helps to increase the traffic for there website
News Schema
With help of News schema Google Bots can easily add your articles in Google News.
News website can draw good traffic by adding News schema on their websites
Recipe Schema
Recipe schema is a must for Recipe website as users will love to look at that extra information provided in schema before fgoing ahead to look for the recipe.
Recipe schema helps in bringing good traffic to your recipe based websites.
How to Add Schema to Your Website
You can easily add schema to your website using 2 plugin in wordpress namely
- Yoast Plugin
- Rank Math plugin
Checking Schema on Website
To check whether the website has an schema in it or not you just have to put website URL in Structured Data Testing Tool on search engine
FAQ
its not necessary to add schema but if added it surely brings extra traffic on your website
Adding schema is totally free of cost,you can add schema by using any of the 2 plugins either Yoast plugin or Rankmath
SEO has 3 categories , On page SEO, off page SEO and Technical SEO, Schema comes under technical SEO
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