What is SEO
Google has an language
If we tell something to Google in the language it understands that only it will know what you are trying to say
SEO is a language which Google understands
when Google understands your language it starts taking care of your article and try to show it to audience in the process increases the visibility of your article on its pages
Importance of SEO
when you write a article on your website
what’s your purpose for that?
giving service or value or selling products to your customers.
But for that google has to understand what you are writing
With SEO google clearly understands your article and try placing it before the viewers who are making searches for it.
The better the optimization better are the chances for google to place it on its first page
Founding Pillar of SEO
if we talk about SEO their are more then 300 SEO factors that are to be considered .
Most of them are drawn from 3 main SEO factors namely
- Off Page SEO-Backlinks
- On page SEO-Content and internal links
- Technical SEO-Schema markup
- Social Signals
Backlinks
Backlink is simply a link from other website linking to your website
eg like we are giving a backlink to Wikipedia here Backlink explained in Wikipedia
Why is it important
When any relevant site which has good reputation in Google eye gives you a backlink it gives clear signal to google that reputed site is recommending and endorsing your site and acknowledges about your article .
Google then start recommending it itself and start showing it to the prospective viewers and customers
Internal Links
Interlink is the link inside your own website which recommend other articles on your website by providing a link for them
More the interlinking the more are the chances that the viewer knows more about your website and spend more time on your website , in the process gaining google trust which helps in improving ranking.
Anchor Text
Anchor text is the text of the link which your audience see when going through your article
eg Backlink explained in wikipedia is the anchor text for a backlink whick will take your to wikipedia article on backlink
How to Build Backlinks
Following are the trusted ways to build a Backlink
- Guest Posting
- Commenting on other Blogs
- Testimonials
- Roundup Post
- Broken Link Building
Guest Posting
Requesting Relevant sites for writing a Article for their site and in return asking them to provide link to your site in their website is called Guest Posting.
Its beneficial for both the parties as the website will get a premium article and when they provide a link you will get a good backlink.
Commenting on Other Websites
Commenting on other relevant Blogs draw attention of the blogger of that site, if the comments are good or even critical but adding value to the site its still appreciated and help in building relations, in the process you may also get a link from that website.
Testimonials
Writing Testimonials for the product or services which you have purchased from other websites always helps in building backlinks .
When you write a testimonial for the product it will be there on the blogger site and if the blogger is benefited through them like if its increasing their sale or service they will surely appreciate it and may provide a backlink for your site in long run
Roundup Post
You can use social sites like Facebook/linkindin/twitter etc and ask question to the experts on your topic, then compiling them and posting them on your website giving links to the experts websites helps in building backlinks
Broken Link Building
Find relevant articles and check the links provided by them
if you find that any link is broken or its linking to some outdated article you can approach then and request them to add your link in the broken link place since your article is all fresh and updated .
in the process you add value to their article and gets yourself a good backlink.
Content
Content is the Articles which you write on your website
Google check your content before showing it to audience so content should really be good and providing value to the audience
Use primary Keyword in Headline
Headline is important because from here only audience or Google will know what the article is all about.
Targeted Keyword should always be there in the Headline.
Use Related Keywords
Using the Primary keyword over and over again in your article makes it look clumsy.
Nowadays even Google Bots too recognises that a keyword is overused and Google consider it as spamming .
instead used related keywords in your article that makes it look good and also google won’t consider it spamming.
Length of your Content
Longer content with full information is always given priority by Google so always try to write a longer content covering every aspect possible relating to the article
Optimization of Content
Few tips for optimizing your article
- Add images and your keyword should be the text for “alt-text”
- write and publish consistently it makes a huge lot of difference
- link to other authority sites
Social Signals
Try to generate “shares” , “likes” , “tweets” for your article across the social platforms,
More the content is spread across social platform more the Google trust it and displays on its first page.
FAQ
Google will like you to write good articles first, SEO is the second part, for a beginner in blogging writing good valuable article should be the priority, at least like 10 articles first before thinking of the SEO.
Google has to understand you before ranking you, without SEO which is google language its difficult for Google even to make out what your article is all about, so SEO is a must but if you are a beginner dont stress on SEO initially first concentrate on writing good content and then after having a handful of them start applying SEO on them.
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