Technical SEO

What is Technical SEO?

While doing SEO, we only pay attention to On Page and Off Page SEO, but technical SEO is also very important in SEO.

If you have written the content very well and have created a lot of backlinks for it, but still your index and rank is not happening then understand that there is some technical problem in it which you have to fix.

These Technical problems are fixed by Technical SEO

What is Technical SEO

Technical SEO is completely different from Off Page SEO, On Page SEO and Local SEO.

The structure of your website is analyzed in Technical SEO. It is not possible to run your website without doing technical SEO

In Technical SEO, you have to optimize your website for crawling, indexing, and rendering so that Google does not have any problem in ranking your blog post.

In other words, in Technical SEO, all the technical things related to your website are to be fixed by using the components of technical SEO.

every thing that you do to improve the technical aspects of your website [su_note note_color=”#ff66e7″] [/su_note]

Why Technical SEO is Important

Let’s assume that you have done On Page SEO and Off Page SEO of your website, but if there is still a problem with crawling and indexing of your post then will your blog post rank in Google? No, you have to first understand that due to which technical problem your blog post is not ranking on Google.

That is why it is very important for you to have knowledge of technical SEO, so let’s understand how you can improve the technical SEO of your website.

How to Improve Technical SEO of Your Website

For improving the technical SEO of your website it is important to understand these important components.

What are Domains

The name on which your website is registered is called Domain. Like digitalashwani.com is the domain of my website. A domain name is an address with the help of which Internet users access your website.

There are countless domain names available on the Internet for which you can use any extension like .in, .xyz, .club, .edu, .store, .net, and .com and many more that you must be familiar with.

You should purchase the domain name according to the content of your website so that people can know about your website.

What is Web Hosting

When a website provider hosts all the data of a website on a server so that every person visiting that server can see that data, then it is called web hosting.

This data is shown on that server through some codes but it is stored in a hard drive only. You can also host your website on your own computer

Website server also has a limit which depends on the size and traffic of your website. You can choose shared, VPS, managed, reseller, any of these hosting as per your need. If you are thinking of starting one of your website then start with shared hosting because it is very cheap.

What is Server Location

The location from where your website is hosted and all the data of your website is saved, that place is called Server location. It can happen from anywhere in the world from any county .

To load the website quickly, you should choose the place from where you are targeting your audience. For example, if you are going to target the Indian audience, then keep the server location of your website in Asia and if US then set the server location to Newyork.

What is Page Speed

The load time of a specific webpage of any website is called page speed. Whereas website speed is the load time of your entire website.

This is the most important part of technical seo, that is why after publishing the article, you must do a speed test of the webpage.

What is Website Design and Structure

The design that you have chosen for your website and what is visible to your visitors is called website design. The better the design or structure of your website, the more readers enjoy reading the content.

But keep in mind that don’t import any such design which is too heavy otherwise it will increase the load time of your website and Google will not rank your website.

What is SSL Certificate

SSL certificate is also called TLS certificate which moves your website from HTTP to HTTPS which connects the data present on your website’s server to the internet in SSL/TSL encryption mode. The public key to decrypt this encrypted information is installed on your website.

That is why when the reader comes to your website, he understands all the information. Google has brought this function to secure the information of the reader. Your website will rank in google only when you have installed SSL certificate on your website.

What is Website Errors

When you see a 3 digit code on accessing any page of a website, then that page itself is called Error Page. This happens due to your fault or any technical problem in the server. It has to be fixed or else it makes a big difference on the search ranking of your website.

401, 403, 404, 500, 502, 503, 504 These are some important error page codes. If you see these while accessing any page of your website, then it has to be fixed quickly.

What is URL Structure

URL structure is a complete structure of the domain of your website, in which the protocol is first followed by the name of your website, followed by the extension and lastly the path of the webpage. While defining the URL structure of your website, no date or year should be taken in it, otherwise the webpage stops ranking in Google search results for some time.

What is Broken Links

When the owner of a website deletes a blog post published on his website, but the link of that post has been added by some other website in its content, then when a reader clicks on that link, he/she will get [404 Not Found] There is an error show of Error or Page Not Found which is called Broken Link.

If you find any such broken link on your website, then it should be removed, otherwise it makes a big difference to the ranking of your website. To check this, you can use Ahrefs free broken link checker tool. Which gives you information about broken links related to every webpage of your website.

What is AMP

AMP is a free HTML framework launched by Google which has been brought for mobile users only. The full name of AMP is Accelerated Mobile Pages. In which you have to set up your website for mobile users

For doing AMP you have to install some plugins in your website which convert your website into amp but even after you open your website in desktop then it looks the same but looks a little different on mobile .These plugins bypass heavy codes on your website which in result increases speed of your website on mobile

As you must be aware that mostly people prefer to access mobiles for watching websites so you should without fail install AMP on your website for better user experience.

what is crawling and indexing

Crawling and Indexing are two different things but they are related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Googlebots analyze the content of your webpage, it is called crawling and when it is able to show in Google’s search results pages then it is called Indexing.

What is Robot.txt

Robot.txt is a text file that tells Search Engine Bots which webpages of your website to crawl and index and which are not to be indexed or crawled. This is a part of REP i.e. Robot Exclusion Protocol, with the help of which bots access the webpage of your website.

In this Robot.txt file, you allow bots to access your website and also tell which parts of your website they can access.

What is XML Sitemap

XML Sitemap is a list of the pages of your website that you have to rank on Google. Do you think that Google bots open your website and then crawl? No, Google bots directly go to the Sitemap of your website and from there then go to that webpage and analyze it.

This helps both your website and Google, so that Google quickly crawls and indexes your website and your article gets ranked on Google quickly.

But keep in mind that after creating a Sitemap, you have to submit it to Google Console. So that Google can reach the structure and link of your website.

What is Google Search Console

50 to 60% of the work of Technical SEO is related to Google Search Console, in which you get information about all the technical things related to your website. That is why it is very important for you to understand Google Search Console well. It shows a lot of matrices and it is different from Google Analytics.

Earlier all the technical things were shown in Google Webmaster itself, but Google removed it and presented a new platform and named it Google Search Console. That is why you have to connect your website with Search Console so that Google can analyze your website.

What is Canonical URL

Canonical URL is related to technical SEO which shows duplicate content on your or other website. This does not have any relation to the reader, it is done just for Google so that Google can understand which article to rank. As you know that Google ranks only original and fresh content, but sometimes it also happens that you have to put the same content on two websites or two URLs, due to which Google has trouble understanding which content it has to rank up.

When you open a product on Amazon, you must have noticed that there are many color, shape, and sizes options, all of which have a different URL. But the product is the same, so how will you Google know which page to rank? That’s why everyone except the main page is given the Canonical URL. You get this option in Yoast Plugin.

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