step 1- Creating a You tube channel
The first step in any endeavor is to start.
unless their is a beginning there would be no progress no achievements no landmarks nothing, planning is useless unless implemented, you have to begin even if you have 10 percent knowledge, when you begin and start doing something you accumulate knowledge with time and experience.
Their is really no match to practical knowledge.
if you think that you should be 100 percent perfect before starting anything its almost certain that you won’t be starting it because theory just excites you but it won’t take you anywhere .
results comes when the theory is implemented on ground level, remember your target should be to be to reach point B from point A , if their isn’t any progress nothing will happen
so the first step is to simply create a you tube channel if you want to explore the prospects of you tube business.
You should be careful in analyzing your passion about the topic(Niche) you want to choose to open an you tube channel.
if you don’t have an passion about something its really very difficult to take it forward as you won’t have that drive to post regular content in it and when you don’t have passion of doing something, growing it is out of question,.
expertise is what you always attain with time so limited knowledge shouldn’t be a hinderance, only thing required is your passion towards it.
Youtube channel can be easily opened if you have an gmail account, just login your gmail account, open you tube and start creating your channel.
Step 2-Equipment required to make videos
Actually your phone is good enough to make good quality videos, but yes for a more professional approach you can check here what camera gears do the you tuber use
step 3- Creating content for You tube
Creating content without any strategy is actually gambling, as you don’t have any clue as what to expect, but if you strategize your planning and execute it accordingly their is more probability of getting results.
The strategy that worked for many you tubers and gave them amazing result is Hero Hub Help strategy
This strategy maily divides your content in three parts-
1)Hero Content– As the name tells us hero content should be your best content, it should have the capacity to go viral instantly and should have a broader reach of audience, hero content should be something which you are really passionate about and it should reach audience with a bang.
2)Hub Content-consistency is the key here, here you post something on consistent basis which draws your audience towards your channel, they keep on coming back to the channel looking for content which you post consistently, Publishing Hub content is not that tough ,if you are travelling or visiting some place ,you can easily make video and post on regular basis, so your content problem to draw your regular visitors ends with hub content.eg-Vlogs ets
3)Help Content-Content that your audience find helpful is called help content, posting something which helps your audience in something or the other draws them towards your channel, and help in its growth. publishing help content is easy so you won’t have shortage of ideas for your channel
step 4- Frequency of posting videos on You tube
now as far as posting strategy is concerned you should be posting 3 help content and 3 hub content per week and one hero content should be posted on monthly basis so that your audience gets variety of content on your channel.
Timing of posting video also plays an important role as your audience then knows that what they can expect on particular day and at particular time.
step 5-Growing your you tube channel
If you are under an impression that your you tube channel will grow by itself with mere good content you are having a very wrong impression.
You tube channel needs to be promoted and optimized for SEO well for it to grow, its done through various tactics , discussing few of them here.
1st and for most important thing is You tube SEO– SEO for you tube is very important as otherwise your video will not get any views, for your video to get views it should rank on certain keywords.
SEO optimization is must and is done by
- Optimizing the video title-first thing that attracts a viewer is the title of your video, if your video title is not attractive no one will bother to see your video in first place, so to attract a viewer give a title which has your keywords so that they appear in search result of you tube,
2) using keywords in title appropriately will rank your video higher in the search result ,keyword can be used in the beginning of the title or in between but then it should be niche specific .
3) Description should be written nicely-Many people just read the description before going through the video, so its better to always write a good description about the video, a positive and explanatory video really helps your audience to know exactly what all they can expect from the video .
The description should be precisely written in minimal words and should generate a curiosity in viewers mind.
You can even request viewers to subscribe to your channel.
4) put as many relevant tags- Putting relevant tags really helps your video to show up in search results more frequently
Design Attractive Thumbnails
Its very obvious to have an attractive image for your video thumbnail, otherwise how and why will anyone be attracted towards your video, a catchy image with a catchy title is a must for a thumbnail’s, avoid putting too much text on your thumbnail.
Quora for attracting Viewers
Quora answers people queries and questions, and whenever you type any question on search engine Quora surfaces on your search results with an answers from multiple users, so by answering the questions on Quora which are related to your video and embedding your video along with the answer you can easily draw viewers to your video.
Promoting channel through Social media
By adding links of your video channel to your social media profiles you can easily attracts viewers and send them to your video through the links.
step 6- Monetizing your you tube channel
Monetizing with Google AdSens
Simplest way to monetize is through google adSense , but you can reap benefit only if your channel is popular and you have good viewership, ads are displayed on you channel and you are paid on the clicks on that ads, for applying for Google AdSense monetization you should have 10000 views on your channel.
Sponsorship
Sponsorship is the good way of making money on You tube.
individuals or companies are lookout for some good You tube channels with good viewership related to their products.
To promote their products they pay You tube channels good money .channels promote the products by either placing link in their channels description or by saying something about the product in their videos.
channel owner can also find sponsors ,for that they have to find other channels in the same niche and see which brands they are promoting and then reach out to the brands for and offer them to promote their products in their channel.
Selling Products
You can sell your products easily through your channel to your audience once you have good subscription and viewers
Affiliate marketing
Earning commissions from companies by selling their product or services through your channel you can make good money, its done by placing the affiliate links of the product in the description of channel.
Crowdfunding
Viewers who become your fans can donate money to your channel, its called crowd funding ,if your channel is popular and people want to reciprocate for the value they get from the channel they can donate money to the channel.